Stakeholder Spotlight


In 1956, Pete Burness directed the award-winning animated short entitled “Mr. Magoo’s Puddle Jumper,” a cartoon which follows the misadventures of the nearsighted Mr. Magoo as he inadvertently drives his new electric car into the sea.

At the time, electric cars weren’t even on the horizon and our concerns over climate change were non-existent; however, Mr. Burness seemed to have a crystal ball looking to the future. Fast forward 64 years, and Pete’s grandson, Jim Burness, is now one of Hawai’i’s (and the nation’s) leading EV experts, and the founder of Aloha Charge.

Jim’s goal was simple — to open a business to advance and facilitate the build out of Hawai’i’s EV charging infrastructure and support Hawai’i’s goal to be fossil fuel free by 2045.

With internal combustion engines responsible for a significant portion of greenhouse gas emissions, Jim felt it was imperative to accelerate EV adoption with charging infrastructure.

Today, and hundreds of installs later, Aloha Charge is the leading reseller and installer in the state — providing hardware, software, installation and planning expertise across a wide variety of business channels, including hospitality, workplaces, multi-family dwellings and municipalities statewide.

And with Hawai’i’s best interest at heart, Aloha Charge only partners with only those manufacturers — like ChargePoint, EVBox, Efacec and others — those best positioned to succeed and go the distance so that Hawai’i’s infrastructure will thrive well into the future.

Headquartered in Honolulu, the Aloha Charge team is actively involved in many of Hawai’i’s sustainability initiatives — at both a county and state-level and have fostered strong relationships with numerous environmentally-focused organizations and stakeholders including Sustainable Transportation Coalition of Hawai’i (STCH), Hawai’i Energy and the Ulupono Initiative, along with all the local utilities.

With climate change increasingly impacting our daily lives, it is critical we move fast, so Aloha Charge has invested the time to make the transition as easy as possible.

With 2045 right around the corner, here are three things to consider before adding EV charging to your property.

  1. Acting now, especially if you have an older property, will save you thousands of dollars by taking advantage of the state’s charging station rebate which helps offset installation costs. Click here to learn about eligibility and deadlines.
  2. Because retrofits cost 8 times that of new construction, if you’re building a new building, pre-wiring is the smartest way to go. Plus, it’s also now required by code in the City and County of Honolulu. And statewide, parking facilities over a hundred spaces require that 1% of all spots have charging stations.
  3. There is a wide range of products out there - from a $500 home charger to a $250,000 ultra fast charging station with a variety of different features beyond delivering energy. As you consider your property’s specifics needs, you should ask yourself questions such as:
    1. Will you need reporting?
    2. Do you need access control?
    3. Do you want to collect revenue?
    4. What will be the typical driver ‘dwell time’ at the property?
    5. How much power do you currently have and how much will you need to be future proof?
    6. And do you anticipate your needs changing over time?

While new technology often seems overwhelming at the beginning, unlike Mr. Magoo, Aloha Charge’s expert team will help you see the entire picture and make the transition as easy as possible as we all work together to advance Hawai’i’s future.

With Jim’s leadership and vast EV experience, Aloha Charge’s Honolulu-based and Hawaii-born and raised team has installed more than 150 stations across the state including many of the state’s largest employers, Disney’s Aulani, the Anaha. the Honolulu Zoo and numerous other multifamily buildings and municipalities.

To learn more about Aloha Charge, visit our website or call 450-2221.